II. How to Choose the Right Name for Your Seasoning Brand?

Why the Name Matters

Your brand name is far more than a label on a jar — it’s the first signal of flavour, quality, and intent. In a crowded seasoning market, a well-chosen name helps your spice mixes feel distinctive, memorable, and credible from the very first touchpoint.

Whether you’re launching bespoke seasoning blends, signature mixes, or curated flavour collections, the right name frames how customers perceive your product before they even taste it.

A strong name can communicate heritage, heat level, culinary inspiration, or lifestyle positioning — and it often becomes as important as the blend itself.

Scenario 1: You Already Have an Established Brand

If you’re an existing business, chef, restaurant, or food brand, extending your current name into seasonings can be a powerful shortcut to market.

Why it works

• Built-in brand recognition and trust

• Faster adoption by an existing customer base

• Natural cross-selling opportunities

Business Examples

Nando’s successfully extended its restaurant brand into retail with its now-iconic peri-peri seasoning mixes and sauces. Customers already associated the name with a specific flavour profile, making the transition from restaurant to retail seamless and highly successful.

Similarly, HelloFresh leveraged its brand authority in home cooking to introduce branded spice mixes and flavour blends that reinforce convenience and consistency.

Scenario 2: Launching a New, Standalone Seasoning Brand

If your seasoning range targets a new audience, a different price point, or a premium or niche positioning, creating a new brand identity may be the smarter move.

When naming a new line of custom spice blends or seasoning mixes, focus on:

• Clarity: Easy to say, spell, and remember

• Relevance: Reflects flavour style, origin, or usage

• Differentiation: Avoids blending into generic “spice jar” naming

Business Examples

UK brands like Cook and The Spice Tailor built standalone identities focused on quality, global inspiration, and cooking confidence — allowing them to compete beyond own-label and commodity spice mixes.

How to Test and Validate Your Name

Before committing:

• Say it aloud and picture it on packaging and labels

• Check domain names and social handles early

• Test a short list with real customers or trade buyers

• Make sure it can scale with future flavour mixes and product ranges

A good name should grow with your business — not limit it.

Thinking about launching your own seasoning mixes or bespoke spice blends?

We can support you with brand strategy, private label packaging, and custom mix development — from concept to shelf-ready product.